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ABOUT WHITELIGHT

WhiteLight is a boutique insight management company helping brands effectively understand and engage with their consumers

People fascinate us - different contexts, emotional drivers, cultural forces and meaning systems which make people act, say and desire certain things excite us and keeps us exploring deeper & wider

Whitelight is the purest form of light – a complete mixture of all wavelengths of the visible spectrum and the space between the universe where positive energies are stored

We at Whitelight believe 'insights are like whitelight' – Just like Whitelight, without the right prism insights appear unicolor to the normal eye.

We provide you the prism to see insights with all their hidden shades and finer nuances

WHITELIGHT SPECTRUM

What we do best – Listen, Observe, Explore…

We believe that no two marketing problems are the same & no two research methodologies can be the same either.

We consider every new research brief unique and therefore we approach every brief with a wide-angled lens

Aiding Innovation & New Product Development

To generate insight platforms that a brand could own.

Trend mapping with progressive and articulate consumers to develop ideas for the brand.

Co-Creation workshops with consumers to ideate, stretch and aid new product development

Workshops to mine and understand the category & consumer knowledge that lies within the client team

Interviews with relevant experts to fuel the innovation cycle for the brand

Consumer Exploration

Helping brands understand their consumers through exploratory studies

Need gap analysis

Attitude and mood mapping

Understanding consumers in close to real scenarios – clubs, kitty parties, college canteens, coffee shops

Using technology to get closer – skype interviews, Whatsapp panels, Online Diaries

Communication Development

To help brands with developmental cues for brand communication

Tools to get constant monitoring throughout the campaign

Concept/Product Development

Developmental work on concepts and products using specialized techniques

Multi-staged analysis tools for every developmental stage

In addition to classics, using some new methodologies like IGDs to get the best results

Brand Development & Strategy

Exploratory work to aid with brand strategy formulation

Collective brand workshops to work with brands to develop brand strategy

Ethnography

Ethnography – looking at consumers from a real lens, being a part of their world

Using video autobiographies, digital diaries, photographs, short films, magazines to bring experiences alive

Cultural Understanding

Using immersive techniques to unearth the nuances of culture

Trend Mapping

Desk research to understand cultural cues and what it means to the category

Getting an expert perspective on the ‘big trends’

Shopper Insights

Innovative shopper interviews

Mystery shopper studies to bring the shopping experience alive

Accompanied Shopping Trips to understand decision making

TEAM WHITELIGHT

Our Team comes with years of experience in understanding – consumer voice, culture, brands & categories

We handpick the team for every project so that we have a mix of expertize and opinions – that makes our analysis richer and challenges the way we think